Cookie Notice
We provide this Cookie Notice as a supplement to our Privacy Notice to inform you about the types of cookies and other tracking technologies we use, why we use them and your choices in relation to them. The Privacy Notice of Breville USA, Inc. (hereinafter, “Breville”, “us” or “we”) explains how we collect, use and process personal data that we collect via tracking technologies on the Breville websites, mobile applications and other digital platforms (collectively, the “Services”), or when you otherwise interact with us. Our websites use cookies, pixel tags, other tracking technologies and local storage to distinguish you from other users.
In this notice, we will use the term “cookies” to include any tracking technologies used on our digital platforms.
Tracking Technologies We Use
What are cookies?
Cookies are small data files downloaded to your hard drive or mobile device when you visit a website that help us remember things about you so that we can improve our Services and customize your experience. There are different types of cookies.
Types of cookies
First and Third-Party Cookies
Cookies may be classified according to who operates the domain from which they are set. Cookies served by us when you visit our sites are called “first-party cookies.” These are generally used to allow you to browse our websites and use their functionality. Cookies served by non-affiliated companies are called “third-party cookies.” These cookies enable third party features or functions (like paying for purchases) and for other reasons as explained below.
Session and Persistent Cookies
Cookies may also be classified by their lifespan. Cookies that last only for the duration of your browsing session are called “session cookies.” “Persistent cookies” remain on your computer after you close your browser or after you navigate away from our Services. They help us understand behavior over a longer timeframe and allow us to provide you with additional functionality. Persistent cookies are stored on your device’s hard drive until a specified expiration date, which may range from a day to several years depending on their function.
Other tracking technologies
“Web Beacons” and “Pixel Tags” are electronic images embedded in a webpage or email that can retrieve certain information about your device and browser, such as the device type, operating system, browser type and version, website visited, time of visit, referring website, IP address and other similar information. Much like cookies, these technologies help us understand your usage of our website.
Software Development Kits (also called SDKs) are blocks of code provided by third parties that are installed in mobile applications to allow those parties to collect (and share with us) information about how users interact with our Services.
Our Use of Cookies
We use cookies to collect data, including personal data, for a variety of purposes, including to improve the functionality of our Services. Below you can learn about the categories of cookies that we use and the general purpose of each category:
Cookie Category | Description |
Strictly Necessary Cookies | These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to requests for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but if you block them, then some parts of the site will not work. |
Performance Cookies | These cookies help us measure and improve site performance. Where required by applicable law, these cookies are used subject to your consent or opt-out choices. Depending on the vendor and configuration, these technologies may collect identifiers and usage data that constitute personal information under applicable law before results are aggregated or reported to us. |
Functional Cookies | These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. Where required by applicable law, these cookies are used subject to your consent or opt-out choices. If you do not allow these cookies, then some or all of these services may not function properly. |
Targeting Cookies | These cookies may be set through our site by our advertising partners subject to applicable law and your consent or opt-out choices where required. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. These technologies may rely on cookie IDs, device identifiers, browser characteristics, and similar data to recognize your browser or device and support advertising, measurement, or personalization. |
Social Media Cookies | We allow a range of social media services to enable you to share our content with your friends and networks, subject to applicable law and your consent or opt-out choices where required. These cookies allow your social media platforms to track your browser across other sites and build a profile of your interests. This may impact the content and messages you see on other websites you visit. |
A Note About Social Media Cookies
While you are on a social media site, if you share information, “like” a posting from one of our sites, follow us on one of your social media accounts to us, or visit us through a social media site, social media cookies are set. The social media sites may be able to link that information to other personal information they hold about you. Your interactions with these cookies are governed by the privacy policy of the social media site, not by our Privacy Notice or this Cookie Notice.
Your Choices—Disabling and Deleting Cookies
The steps outlined below provide different ways you can exercise your preferences related to the cookies served by our Services. For further information about deleting or blocking cookies, please visit: https://www.allaboutcookies.org/manage-cookies/
If you choose to remove or reject cookies, go to “Your Privacy Choices”. If you limit the use of cookies this may impact your access to our websites and to the functionality of our Services. If you choose to block all non-essential cookies, you will block functional cookies and may not be able to access all or parts of our websites or Services.
You can modify these settings at any time by clicking “Your Privacy Choices” in the footer of the webpage.
Browser Settings
Most web browsers and devices are set to accept cookies by default. If you prefer, you can usually choose to disable cookies by updating your browser or device settings to remove or reject cookies. For example, you may be able to disable cookies by following the instructions provided by your browser, which are usually located within the “Help,” “Preferences” or “Settings” menus.
If you want to delete any cookies that are already on your computer, please refer to the Help, Support, History or Tools area on your Internet browser for instructions on how to do so.
Google Analytics
You may download the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout
Advertising Choices
Breville does not sell your personal information to data brokers or other companies for their own independent marketing purposes. Certain cookies and similar technologies used on our Services may transmit identifiers, device information, or browsing activity to third parties in ways that constitute “sharing,” “sale,” or processing for targeted advertising under applicable state privacy laws, including for cross-context behavioral advertising. Where required by law, you may at any time opt out of such sharing, sale, or targeted advertising through our “Your Privacy Choices” link, by enabling a recognized opt-out preference signal, or other legally permitted methods.
You can find out more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes by certain third parties by visiting https://www.aboutads.info/choices.
Universal Opt-Out Mechanisms
Certain jurisdictions require us to recognize browser-based or device-based signals that communicate your preference to opt out of the sale or sharing of your personal information, or the use of your personal information for targeted advertising (sometimes called "universal opt-out mechanisms" or "opt-out preference signals"). Please see our Privacy Notice for more information. Where required by applicable law, we will display confirmation to you on our website when your request is honored.
Retention
The duration of cookies and similar technologies varies by cookie and purpose. Additional information about durations is available through our cookie settings tool or preference center where provided and in our Privacy Notice.
Other Resources
You can find more information about cookies in general and similar tags/files at the following addresses:
https://www.youronlinechoices.com
(a guide to behavioral advertising and online privacy, produced by the internet advertising industry).
Changes to This Cookie Notice
This Cookie Notice may be revised from time to time. If we update the Cookie Notice, we will revise the “last updated” date above and post a link to the updated Cookie Notice on our Website, unless otherwise required by applicable law. Please revisit this Cookie Notice regularly to stay informed about our use of cookies.
Contact Us
If you have any questions or comments regarding this Cookie Notice, you can email us [email protected] or write to us at the following address:
Breville USA, Inc.
Attn: Data Protection Officer/ Legal Department
19400 S Western Ave.
Torrance, CA 90501, USA